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Perfecting the Classic T-Shirt: Eighteenth Spring/Summer 2010


NYC based brand Eighteenth is reinventing an old classic

NYC based brand Eighteenth is reinventing an old classic

There is a lot to be said for the concept of a simple t-shirt. For many it’s the most comfortable part of an outfit. That part of your wardrobe that can translate from day to night, be worn with jeans or a skirt, something you can sleep in or take out for a night on the town. But aren’t you tired of just the same old tee? I am. As simple and as common as a tshirt can be, there’s so much more that goes in to finding that shirt that transcends all others. It’s the one you want to wear every day with everything in your closet, the one people on the street compliment you on, it’s in a word: perfect. Yes, the concept of the tshirt is simple yet so complex. Complex enough that higher end brands have taken to creating their own version of what a “perfect tee” ought to look like, how it should feel, and how your body should move in it. But who in the heck wants to pay a higher end brand price? I know I don’t.

Drastic asymmetrical silhouettes are complimented by the soft jersey tee's

Drastic asymmetrical silhouettes are complimented by the soft jersey tee's

Eighteenth, the brainchild of Parsons graduate Alexa Galler, is a New York city based brand who is reevaluating the concept of the classic tee. For their forthcoming Spring/Summer 2010 collection, the brand is presenting a collection tee’s with a little more than a twist to them. Differentiating themselves from other brands who have also tried their hand at rejuvenating this common item, Eighteenth’s interpretation of the t-shirt comes with drastic improvements and true originality. The six piece collection includes tops with drastic asymmetrical cuts and amazing tailoring that are complimented by the soft jersey of the t-shirts in basic black and white. Perfect for the impending spring and summer months, Eighteenth’s version of this staple item comes not only with flattering silhouettes, but at an amazingly affordable price. Available online and in store at retailers such as Anica Boutique, Bona Drag, Oak NYC, and Des Kohan, Eighteenth is paving a fine path to becoming one of the brands who actually understands that a t-shirt should be, in a word: perfect.

Eighteenth Promo from Revery Media on Vimeo.


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