It was 40 years ago that U.S. Senator Gaylord Nelson first sought to inspire awareness and appreciation for the Earth’s environment through the founding of Earth Day. In honor of this momentous occasion, Casio is releasing a new addition to the Baby-G family of watches aptly named the Eco Baby G. Available in a unique, Earthy green shade with white lettering and a silver aluminum bezel, the Eco Baby G features Casio’s Tough Solar Technology which uses energy from the sun to generate the watches electrical power. The watch also has a power saving function to conserve battery power when left in the dark for prolonged periods of time and has the ability to judge light levels, to know when to automatically activate the Auto EL Backlight. Combined, these innovations dramatically decrease battery consumption associated with traditional watches and virtually eliminate the need for the need for battery changes. Good thing, too, since dead batteries tend to contain hazardous waste and usually wind up in public landfills. You’ll be able to get your wrist on these later in the month from either baby-g.com, Macy’s, or a fine streetwear retail near you.
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