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B-Side by Ken and Dana Launches the Gun Reclamation Project


The AR-15 Trigger Ring: daring fashion for the ladies!

The AR-15 Trigger Ring: daring fashion for the ladies!

Last Thursday, March 4th, the M.I.S.S. NYC family was lucky enough to attend the launch event for one of our favorite accessory brands, B-Side by Ken and Dana. Our contributors have gushed about the brand before in our What I Want for For the Holidays column, and we’ve celebrated B-Side’s fashion consciousness before when we previewed their Rights collection last spring.  So, when we got invites to preview their latest collaboration collection–the GUN Reclamation Project–you know we were fighting over who got to be in the building!

Tough, militant-minded accessories are the theme for the Gun collection

Tough, militant-minded accessories are the theme for the Gun collection

Continuing their tradition of fusing creativity with relevant, timely causes affecting our nation, B-Side’s Gun Reclamation project takes the instrument of violence (a gun) and re-frames it as a symbol of non-violence. B-Side is committed to keeping guns off the streets of New York, and the brand will make a contribution to the NYC “Gun Buy-Back Program”.

A portion of all sales from the Gun collection will go to the NYC Gun Buy-Back Program

A portion of all sales from the Gun collection will go to the NYC Gun Buy-Back Program

The NYC Gun Buy-Back program is a collaborative effort between the D.A’s office and the NYPD, who partner with local churches to offer $200 bank cards for any firearms turned in at day events the program hosts. Since 2008, the program has helped to take 5,700 guns off the streets. B-Side has a history of partnering with relevant foundations to expose urgent social concerns in New York City, and the Gun Reclamation Project is no different.

Innovative designs reclaim the negativity of the gun, embuing some positive creativity instead.

Innovative designs reclaim the negativity of the gun, embuing some positive creativity instead.

At the event, which was held at local NYC lounge Stay, we were greeted with B-Side gift bags stuffed full with great goodies (thanks guys!). After making our way past the bar (proceeds of the sales from the cash bar also went to charity! yay!), we headed to the back of the lounge, where the pieces from the collection were neatly laid out on a color blocked table top. We were able to pick up and try on the pieces, which were avaialable for sale at the event. The harsh, metallic toughness traditionally associated with weaponry is toned down in the collection, reinterpreting items like the barrell of a gun into wearable, innovative pieces. One of my favorites was the AR-15 Trigger Ring (pictured above), as well as the  Smith & Wesson Firing Pin Earrings and Necklaces. Tough chic for the modern girl who’s accustomed to bringing her own intelligence to urban warfare!

Smith & Wesson Firing Pins

Smith & Wesson Firing Pins

B-Side’s Gun Reclamation Project is currently on sale on the company’s webstore. Prices are resonable, and the cause is a must for everyone’s support. Check it out and cop yours today!

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2 Responses to “B-Side by Ken and Dana Launches the Gun Reclamation Project”

  1. Yanna Beau says:

    I am such a fan of this brand! I love this whole concept and how striking are the rings?? totally one of a kind pieces

  2. SB sB says:

    Love this Gee!

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