I started Fashion Week by attending the Fashion 2.0 Social Media Awards hosted by Style Coalition. I picked up my media pass for Mercedes-Benz New York Fashion Week, and also dropped by The Cherry Lounge at The W hotel for the kickoff event to (what I am sure will be) a crazy week. The event was the first annual one of its kind, and after a brief cocktail hour, attendees gathered around a podium to hear the results of several “best of” categories nominated by thousands of bloggers and social media experts alike (to see nominees, follow the link to the Style Coalition site). The sponsors were Ideeli, L’Oreal, Lucky Magazine, and the Style Coalition. Among the presenters was Yuli Ziv, blogger and co-founder of Fashion 2.0 NYC Meet-up, and she announced a few of the following award winners of the evening:
Best Online Video: Chanel Coco in Motion
Best Twitter Acount: @DKNY
Best Facebook Fan page: Coach
Best Blog by a Designer or Brand: Free People
Best web site: Kate Spade
The “Next Big Thing” in Social Media: Foursquare
Best Innovator: Burberry
The event was a great excuse to network, and savvy bloggers were Tweeting all during the event through hashtag #fash20awards. Check out what the people said about the evening on Twitter!
Although the swag bags were close to 10 pounds, they were chock full or L’Oreal cosmetics, coupons, a Lucky magazine and planner. I can’t wait to see who is in the running next year (hint, hint, www.missomnimedia.com)!
- Women Making History: Yuli Ziv
- Glam Media Hearts Bay Area Bloggers
- M.I.S.S. NYFW: Fashion Hangover Spring 2011
- Women Making History: Jennine Jacob of The Coveted
- JanSport Video Contest