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NYC 2/14: Rita’s Italian Ice Sweetens Valentine’s Day with NYC Debut and Cool New Flavor


NYC 2/14: Rita's Italian Ice Sweetens Valentine's Day with NYC Debut and Cool New Flavor

Rita’s Italian Ice Sweetens Valentine’s Day with NYC Debut and Cool New Flavor

NYC customers to receive Free Regular Italian Ice on Feb. 14, including new “Chocolate Chocolate Chip”

Valentine’s Day in New York City is usually chilly, but this year New Yorkers will experience a V-Day that is icy in more ways than one. Rita’s Italian Ice, the nation’s largest Italian Ice concept, will open its first-ever New York City location on February 14.

Located at 2486 Broadway between 92nd and 93rd on the Upper West Side, the new store will be open year-round to ensure that New Yorkers can always get their fill of Rita’s signature “Ice, Custard and Happiness.”

As a special Valentine’s Day grand opening treat, all visitors to Rita’s new Manhattan location will receive a FREE regular-size Italian Ice on February 14 from 11 a.m.-11 p.m. in the available flavor of their choice. Special Valentine’s-themed flavors for the day will include Wild Black Cherry, Passion Fruit and the worldwide debut of Chocolate Chocolate Chip.

Additionally, the first 100 guests to visit Rita’s newest location will receive FREE Regular Ice for an entire year!

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