Smartphones aren’t exactly known as being sporty and/or fun, but Puma is set to change that with the launch of its titular Puma Phone. Developed in collaboration with French company Sagem, the lightweight smartphone features a built-in solar charger on the back to keep you juiced during those daylight strolls as well as a 2.8 inch, 240×320 pixel resolution capacitive touch screen and a 3.2 megapixel camera with LED flash and 6x zoom. It’s also got a bunch of other modern smartphone features, like 3G, A-GPS, Bluetooth, a compass, and geotagging, social network integration, and video calling, but it’s the unusual (for a smartphone) user interface and distinctive Puma-ness that make this phone really stand out. Unlike other phones that feature boring black backgrounds with equally boring, tiny icons layered on top of them, the Puma phone features a retina searing red background with huge white icons that leap off the screen. Puma’s sporty heritage and sense of style has also infiltrated the phone in other ways. You can track your runs and bike rids with the included tracker (that works with the GPS unit), interact with Dylan, the pet puma that’s chillin’ on the phone, get teased by the phones built in calculator for doing trivial math problems on it, or use the turntable built into the audio player to scratch along to your music.
Unfortunately the phone is only being released for our snooty European neighbors for the time being, but if it does well over there then there’s hope that it’ll find itself across the pond before the end of the year.
Check out this more detailed hands on video from Reombu.
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