I went down to The Wooly, a special little cocktail spot on the ground floor of the historic Woolworth building to check out the Fall/Winter 2010 presentation of Yestadt Millinery. Fresh off their custom collaborations with Vena Cava and Thom Browne for their Fall 2010 Runway shows, Yestadt Millinery brought their chic sensibility to the table (or should I say wall?) with styles reminiscent of American pioneers.
Designer Molly Yestadt does a fantastic job of tying classic elements of style together, while maintaining a modern vibe by using more whimsical and colorful elements than we might have seen on similar styles in the era that inspired the pieces. The effect is obviously resonating with buyers and of the moment designers, with Yestadt hats popping up in stores from Anthropologie, Bblessing, and Henri Bendel, and the runway of Marc by Marc Jacobs.
Illustrating that they’re not some stodgy old Grandpa hat company, check out the video lookbook for the Fall/Winter 2010 collection below. The bangin’ (and kinda dirty) hip-hop inflected soundtrack projects the youthful point of view of this young company. Kinda makes me want to put on a gold turban and a classy camel coat and take to the streets, just me and my ipod, bangin’ like I’m granny-fresh. Golden Girls doing a backspin.
- Yestadt Millinery S/S 2010
- Yestadt Millinery SS 2011 LookBook
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- The Betsey Johnson Runway Experience
- EIGHTEENTH VIDEO LOOKBOOK: SS2011