The Limited was very popular and trendy at one point – much like the days during “The Benetton Years” – but as of late, the brand was starting to get stale; the cuts and sizes were quite matronly and it was almost impossible to differentiate between a shirt from The Limited and NY& CO.
All this might be changing, as a I found out yesterday when I visited The Limited showroom. The summer 2010 collection is full of energy, and the fabrics are of a better quality than they have ever been. This fabric upgrade lends to the overall fit and draping of the silhouettes, and the tweeds, graphic prints, and tropical prints counter nicely with a lot of the all-whiter pieces for summer. My favorite pieces of the line include the rompers, the “Short Suit”, and the brocade-patterned white shorts. Normally I shun anyone in white shorts, but instead of the thin, white chino usually found in the shorts, the material has an almost evening-wear like aesthetic.
But the biggest change in The Limited’s inventory is certainly the introduction of what they call “event dresses” – dresses which are made for weddings or other special events taking place in the summer. The Limited is easing into the wedding market slowly, as the gowns are included in what the designers consider a soft launch – a line consisting of only two distinct wedding dress styles and only two varying bridesmaid dresses (although the bridesmaid dresses come in all sorts of colors). Out of the two bridesmaid styles – the Draped Waist Tank Dress and the Ruffle Front Halter Dress, the halter dress seems a more likely candidate for brides today. The wedding styles, which include The Elegant Wedding Dress or The Romantic Wedding Dress, only cost $298.00 dollars, while the bridesmaids dresses only ring in at $89.00 bucks each. This will probably sound good to friends and sisters of brides everywhere, who for so long have only had options like David’s Bridal available. Th catch? Although the dresses are affordable, the release only includes sizes 0-12 (and we all know you are always supposed to get a bridesmaids dress a little smaller). Plus, the halter style I prefer looks like it would not mesh well with a strapless bra. Lastly, the dresses, which will be available for purchase online starting June 3rd, 2010, do not come in petite sizes yet.
That being said, I am very excited to have another brand option in the world of wedding-wear, and can’t wait to see what styles The Limited adds next.
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