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M.I.S.S. NYFW: Gen Art “The New Garde” Fall 2010 Presentation


Nomia Fall 2010

Nomia Fall 2010

The night before fashion week officially started, I ventured out in the snow to the Gen Art “New Garde” Fresh Faces in Fashion presentation, featuring four up and coming fashion lines Nomia, WesFeld, Gar-de, and Sophomore. Each collection had it’s own showcase area and style on two floors, allowing revelers to wander, mingle, and take pictures at their leisure. Host Molly Sims spoke to an excited crowd about the Gen Art organization and Plastics Make It Possible.

Nomia, based in Williamsburg and designed by Yara Flynn, was presented on the first floor with a rotating cast of models that periodically moved from pedestal to pedestal.  The collection of  wearable dresses and separates with an edge featured mostly blacks and greys, with a touch of metal. I loved the white, metallic shouldered one sleeved dress, mesh legged pants, and the grey dress with the triangular cut out below the collar.

WesFeld American Couture Fall 2010

WesFeld American Couture Fall 2010

WesFeld, helmed by designers Daniel Feld and Wesley Nault, who met as contestants on Project Runway season 5 presented their American Couture collection, supported by beating out over 160 other designers to win a contest by “Plastics Make It Possible. Their highly textured collection, inspired by water and nature, was made using plastic-based materials and fabrics.

Gar-de Fall 2010

Gar-de Fall 2010

Gar-de (pronounced Gard) by design director Ling Cheung again featured models on pedestals wearing a fairly dark  bold and chich collection inspired by menswear but maintaining a feminine sensibility, and constructed with mixed materials. Highlights included the grey two tone pants paired with an almost tank-like vest, the luxe oversized slouchy sweaters , the grey cape-like coat and the black motorcycle jacket combinations.

Sophomore Fall 2010

Sophomore Fall 2010

Sophomore, a retro-inspired streetwear line by Madeline Von Froomer and Chrissie Miller (daughter of cult astrologist Susan Miller of Astrologyzone.com) attacked their presentation very differently, staging a photo shoot where models, a stylist and photographer, went on with their business while the crowd looked on. The cheeky easy basics collection contained statement t-shirts, high-waisted booty shorts, bustier sundresses and other relaxed casual separates.

Whitney Port & Roxy Olin Filming MTV's "The City"

Whitney Port & Roxy Olin Filming MTV's "The City"

Amongst all the craziness of the event, I spotted some celebrities in the crowd, like Simon Van Kampen and Alex McCord of Bravo’s Real Housewives Of New York, former Project Runway contestants Kenley Collins and Stella Zotis, Natasha Galinka from Cycle 8 of America’s Next Top Model, and Whitney and Roxy from MTV’s The City (who were actually filming during the event. I will likely end up in the background of a bunch of scenes!)


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2 Responses to “M.I.S.S. NYFW: Gen Art “The New Garde” Fall 2010 Presentation”

  1. Queen of Bows Stella says:

    Wow, “The City” has been steady filming these past weeks. They were at the Coterie show, too.

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