About a month ago, we told you fashion darling and now former MTV host Alexa Chung would be designing a collection for the J. Crew Group’s recently revived acquisition brand Madewell. With friends like Pixie Geldof and Daisy Lowe in tow, to a throng of revelers Alexa presented this collection during New York Fashion Week at the Bowery Hotel.
Cute, flirty styles that look like they’ve fallen right out of Alexa’s closet dominate the relaxed but put together collection. If you’re a fan of a half city-half prairie girl look, the collection’s comfy cardigans, velvety shorts and tops, youthful farmer overalls, striped cotton tops and perfect pants will be right up your alley. The collection hits Madewell stores in August 2010.
Attendees of the event received a cute little “weird bag” (As Alexa penned in a note within) satchel on the way out that contained some English candies, a pen and notepad, and a fortune telling fish. I just tried mine out, and it did not move – which according to the chart on the package means I’m tired. Smart fish!
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