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Future of Fashion: The Virtual Runway

Future of Fashion: The Virtual Runway

Future of Fashion: The Virtual Runway

Legendary fashion photographer Nick Knight has teamed up with fashion designers Alexander Wang and Rodarte‘s Kate and Laura Mulleavy to live stream their upcoming New York Fashion Week Fall/Winter 2010 collections on his fashion forward website,

Alexander Wang’s show will be live Saturday February 13th at 5pm est. Rodarte will be live on Tuesday February 16th at 12pm est. Mark those calendars! These are two of the most innovative designers creating in the American market today. And  your invited to watch front row! Between Alexander Wang’s sportswear and Rodarte’s awe-inspiring knits I really can’t wait to see what comes next from these designers.

Perhaps the hottest ticket that the world is invited to is the Marc Jacobs show. That goes live Monday February 15th at 8pm est on President of the label and PR genius, Robert Duffy, recently joined Twitter and has been offering all kinds of insider info. From asking for ideas on set design, sharing pictures of the MJ design studio, and twitpics of Marc sketching, he gives an honest behind-the-scenes look at the inner makings of the fashion world. He claims he will stop tweeting after the show on Monday. Sure hope not, he is so much fun to follow!

With bloggers sitting front row and posts going up ten minutes after a show has wrapped, fashion is moving at a much faster pace than ever before. Blogging and live streams are a useful tool for widening an audience and allowing the fashion faithful an opportunity to connect with an industry that was once exclusive to editors and clients. Noted Nick Knight:

“I see the future of fashion weeks around the world as not only a physical schedule of shows, but also as a digital calendar of fashion experiences online, which bridge the industry and consumer experience,” said Nick Knight, Director of SHOWstudio. “When the industry talks about the ‘future of fashion weeks’ this is ultimately where they will arrive.”

Do you see the Virtual Runway as a good development in fashion? Does fashion lose its exclusivity through the rapid pace of the internet?

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