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BECCA Swimwear at ASR Tradeshow


BECCA Swimwear 2010: Enchantment in Licorice

BECCA Swimwear 2010: Enchantment in Licorice

Having to write this post on très chic swimwear brand BECCA has me longing for Spring Break. And as much as longing is one of my least favorite feelings in the world, it’s nice to know there’s a warm season to look forward to and BECCA bikini tops and bottoms to wear when the time comes.

During this months ASR Tradeshow (in San Diego), BECCA put out the 2010 collection “Let The Sun In.”  BECCA by Rebecca Virtue is a luxury swimwear brand that has made a name for itself since it’s inception in 2003. Rebecca’s knack for complimenting the female form through swimwear is evident through the collection, and with her pieces featured in the Sports Illustrated Swimsuit edition year by year, there’s no contesting it.

BECCA Swimwear 2010: Enchantment in (ltr) Sunray, Inspired, and Stained Glass

BECCA Swimwear 2010: Enchantment in (ltr) Sunray, Inspired, and Stained Glass

BECCA Swimwear 2010: Unleashed in Midnight

BECCA Swimwear 2010: Unleashed in Midnight

The 2010 collection “Let the Sun In” draws inspiration from relaxation, enjoyment and self-expression. BECCA seeks to provide swimwear that can match any woman’s personality and moods with a “fresh, vibrant color palette.” The Color Code style allows mixing and matching of individual tops and bottoms with BECCA’s other ranges like Enchantment, Unleashed, and Tango. The collection includes bold animal print in cool colors, vivid hues in a stained glass print, crocheting, detailed embroidery, soft scallops and fringe.

BECCA can be bought at the BECCA Online Shop or upscale department stores such as Nordstrom’s and Bloomingdale’s.


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