So, remember back in June, Liz did a Ears To The Street trend post about neoprene surf gear? It seems like she was on to something….I journeyed down to Soho to check out the new Cynthia Rowley collection for Roxy on Thursday night, and was was pleasantly surprised by the soft versitility of neoprene brought forth by this celebrated designer’s hand. As a fan of the Montauk surf, designer Cynthia Rowley created a line of effortless beachwear that manages to look both functional and relaxing. With a no fuss, throw it in a bag adventurous style this collection consisting of sportswear, swim, shoes, and accessories, can be worn waterside, in the surf or combined with your existing wardrobe to create a street look all your own.
This April release is the first collection for a multi-year collaboration between Rowley and Roxy, and will be available in Cynthia Rowley and Roxy stores, as well as Barneys, and colette.
Highlights of the 20 piece collection are the “Kaleidoscope” colorful tank, full body pieces – like the “Tan Lines” and “Bond” swim suits, “Green Room” and “Carve” neoprene body suit and dress, as well as the “Gone Sailing” neoprene headband, and my favorite favorite favorite – the “Pier” diamond kaleidoscope colored wedge sandals (did I mention they’re my favorite?) I also wouldn’t kick the “Lowtide” booties out of my closet…no I would not.
I’m sure anybody who spends time in a beach town knows there’s nothing better than the articles of clothing you can wear down on the beach, but also look pretty dope when you’ve trekked back to the main street and you’re eating ice cream or wanna play a game of mini golf, or even do a little window shopping. You keep those close to the washing machine. They’re irreplaceable.
Prices for the collection start at $34 and $35 for the shark tooth necklace and the headband, hover around $125 to $225 for the beach wear, and go from $69 to $210 for the footwear.
- MISS NYFW: Cynthia Rowley Spring-Summer 2012
- Cynthia Rowley: Designing For The Friendly Skies
- Ears to the Street: S.uper S.exy S.urfer S.tyle. Bring the Surf to your Turf.
- Insight Swim 2013 Lookbook
- ASR: Roxy Spring 2011