The CFDA has teamed up with Barbie and Matel introduced a Barbie Basics doll, who wears a simple little black dress and can be easily accessorized and personalized by their owners with special accessories kits featuring such items as scarves, purses, shoes or jewelry.
Together with the Council of Fashion Designers of America, it has cooked up a special initiative to mark the launch of this special Barbie. For instance, the packaging of each Barbie Basics doll features a quip from a CFDA member about the little black dress. In addition, 12 CFDA members have accessorized a Barbie Basics doll, and in some cases, customized the little black dress.
The participating designers include Isaac Mizrahi, Rachel Roy, Justin Giunta, Lorraine Schwartz, Alexis Bittar, Monica Botkier, Deborah Lloyd of Kate Spade, Albertus Swanepoel and Devi Kroell.
“Each designer expressed his or her individual style by transforming their original Barbie Basics doll into a one-of-a-kind masterpiece,” said Stephanie Cota, senior vice president of marketing for Barbie. “The use of unique materials, special fabrics and, in one case, real diamonds, demonstrate how to infuse one’s own style and personality by accessorizing.”
The special editions will be auctioned on eBay starting this Thursday through Feb. 7, with an opening bid of $100.
The entire net proceeds from the sale of these dolls will benefit CFDA’s educational initiatives and scholarship program. Barbie has been one of the largest donors to various CFDA initiatives, this being her latest charitable endeavor in aid of the organization. “She is the doll that keeps on giving,” Kolb said.
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