With a firm belief that all women possess natural beauty, Bobbi Brown Cosmetics plans on launching Pretty Powerful, a campaign featuring REAL (opposed to airbrushed glamazons) women, referred to as “Friends of Bobbi.” Each woman’s profile will include a before and after photo, video testimonials, and application tips from Bobbi herself. The photos and videos will reveal stunning “transformations” and emphasize that with the right tools, women can be “empowered to a higher level of pretty.”
In addition to this innovative campaign, Bobbi Brown will be hosting a video contest: She wants to hear how YOU go from Pretty to Powerful using Bobbi Brown Cosmetics. According to the campaign’s press release, “From the submissions, 15 finalists will be chosen and sent a personalized selection of Bobbi Brown Cosmetics and the new Color Strips Collection to create their next Pretty Powerful video submission. In March, the gallery of Pretty Powerful videos will be open for public voting on http://BobbiBrownCosmetics.com/prettypowerful.
For every vote cast in the Pretty Powerful contest, Bobbi Brown will donate $1 to Dress for Success, an organization close to Bobbi’s heart, that provides underprivileged women with interview suits and career development advice. Bobbi will then hand pick the three grand prize winners, who will be flown to New York for a master class and brunch with Bobbi.”
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