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Beach-Ready Basics: Roxy’s Spring 2010 Lookbook


Roxy Spring 2010 Lookbook

Roxy Spring 2010 Lookbook

If you’re anything like me, when Spring comes around, the first thing you look for are easy, breezy, but sexy pieces to show off all that hard work you did in the the gym during your February and March mad dash at fitness. Ok, so maybe I am just about to start that whole fitness fest thing (one last weekend to pig out!), but the latest lookbook from the beach-friendly affordable line Roxy has already got me picking out which pieces I want for when April rolls around!

Easy, chic pieces are a big part of the Roxy Spring 2010 lineup.

Easy, chic pieces are a big part of the Roxy Spring 2010 lineup.

The lookbook is based on the tenants of summer style, and includes chich and easy pieces perfect for multi-purpose use. Sheer soft tanks and tees are entirely wearable for lazy lounge weekends, and get a touch of the fantastic with distressed treatments, glitter elements, fun color palates, and feminine prints.

Roxy Spring 2010 Lookbook: Daisy Fields Shirt & Homesteader Skirt

Roxy Spring 2010 Lookbook: Daisy Fields Shirt & Homesteader Skirt

Basics like jean shorts, essential minis, and standard jeans get fun upgrades thanks to innovative cuts. Designs like the Homesteader Skirt, a basic mini with a cinched waist and button-placket front, are the ideal solution for taking an outfit to a more fashionable level when you don’t have much time (or desire) to put in your max effort. And Roxy’s barely there shorts with rolled cuffs are the perfect spring fix for the brave with gams of gold!

Dresses are a summer staple that Roxy put a lot of purposeful detailing into.

Dresses are a summer staple that Roxy put a lot of purposeful detailing into.

For those of us in less than stellar shape, Roxy offers summer dresses simple enough to be your weekly standards. However, these dresses come complete with some thoughtful details. Multi-tiered ruffled paneling, neon Maui-esque color schemes, and both tropical and tribal prints are all elements that recur in Roxy’s Spring dress designs, giving you options galore for those perfect weather days.

Roxy Spring 2010 Lookbook

Roxy Spring 2010 Lookbook: Treated jeans give a basic a bit of an edge.

Even though Roxy’s lookbook is a comprehensive display of your Springtime favorites, the design team managed to provide a dose of edgy appeal with some of the pieces in the line. Jeans get an updated, distressed look with a unique printed treatment running half-way up the calf. Items such as the studded denim cutoff vest will certainly give your basics a tough, trendy feel without trying too hard.

Roxy Spring 2010 Lookbook: Fun in the sun with overalls!

Roxy Spring 2010 Lookbook: Fun in the sun with overalls!

The brand also explores a few whimsical pieces for those of you who’d rather spend your money on a gym membership than expensive trendy pieces you’ll only end up wearing once. Fun pieces like the above pair of overalls, or a denim short romper, are well designed and practical, yet incredibly fun when pumped up with accessories like Roxy’s summer straw hats. Score!

Roxy Spring 2010 Lookbook: The mid-priced retailer delivers practicality with a touch of high fashion for Spring.

Roxy Spring 2010 Lookbook: The mid-priced retailer delivers practicality with a touch of high fashion for Spring.

With flowery dresses, tomboy chic overalls, tissue thin tanks and treated distressed jeans in store for me this spring, the Roxy Spring lookbook is seriously motivating me to put down these cookies and hit the stair-master! At least I have two months to go until I need to fit into these fun basics!

Peep the rest of the lookbook below, and check back soon for a ridiculously fun peak inside the Roxy showroom! Hint: we may have gotten to style a Roxy x M.I.S.S mannequin!


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2 Responses to “Beach-Ready Basics: Roxy’s Spring 2010 Lookbook”

  1. Queen of Bows Stella says:

    Wow, Roxy is really stepping up this line.
    And Gee, enjoy the last pig out and here’s to awesome fitness fest!

  2. I really liked a bunch of what I saw. From summer too. Post coming soon!

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