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NIKE Sportswear at The Montalbán Presents CINEMA TUESDAYS: The Imaginarium of Doctor Parnassus


Flux and NIKE Sportswear present Cinema Tuesdays: The Imaginarium of Doctor Parnassus *Photo by Marla Aufmuth

Flux and NIKE Sportswear present Cinema Tuesdays: The Imaginarium of Doctor Parnassus *Photo by Marla Aufmuth

Christmas is a time for many things, family, love, gifts, food, friends…and movies! Yes, hitting up a theater is one of the best things to do during the holidays not only because everything is closed on Christmas day, but it’s a good way to stay away from all the craziness happing at the mall caused by all the “day after” sales. By now I’m sure you’ve all seen trailers for the handful of “blockbuster” movies that will be released this Christmas day. One of these movies is Sony Pictures Classics The Imaginarium of Doctor Parnassus, the late Heath Ledger’s final film.

A few weeks ago Nike Sportswear and Flux hosted a special advanced screening of Terry Gilliam’s The Imaginarium of Doctor Parnassus as part of Cinema Tuesdays series at The Montalbán Theater in Hollywood. This event was presented in association with Australians in Film to support the AiF Heath Ledger Scholarship. The film stars the late Heath Ledger in his final acting performance and features Johnny Depp, Jude Law, and Colin Farrell. British model Lily Cole also stars in the film showcasing her acting chops in her first leading role.

Having heard some buzz about the film and as a fan of the late Heath Ledger, I felt very privileged to attend the screening. As always, the Nike Sportswear and Flux crew put on a good show. Guests were served complimentary food, Tim Tam cookies and hot coffee drinks from Longshot Coffee Bar as well as refreshing beverages courtesy of Belvedere Vodka and Coopers brewery.

After the film guests were invited upstairs to the mezzanine which was transformed into The Imaginarium from the film with guest DJ Mark Rae (Rae & Christian), plus cocktails by Belvedere and in Mr. Nick’s Bar, Coopers was served.

The film is a fantastical morality tale, set in the present-day. It tells the story of Dr. Parnassus and his extraordinary ‘Imaginarium’, a traveling show where members of the audience get an irresistible opportunity to choose between light and joy or darkness and gloom.

Of course I don’t want to give to much away so you all are going to have to watch the movie for yourself!

With 2010 just around the corner I can’t wait to see whats in store for Cinema Tuesdays. To find out more about upcoming films check out nikesportswear.com and flux.net .

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