If I were a United Airlines employee, I would be excited to have Cynthia Rowley desining my new work uniform. Rowley will create new uniforms for United’s diverse range of staff from the flight attendants to pilots, customer service representatives, ramp service and maintenance employees. Very cool, almost everyone will benefit from this collaboration.
“Travel is a huge part of my life and authentic to our brand,” says Cynthia Rowley. “It’s such an exciting opportunity to design for United, a company with a rich history, expansive global reach and, like myself, Chicago roots.”
Rowley will spend a month meeting with United employees around the world to find out what they want in their employee uniforms. Like a Project Runway challenge, Rowley has been tasked with creating new uniforms that increases functionality in more breathable and durable fabrics.
“New uniforms, with an improved look and feel, are a key investment in our company and our people, who are the face of United,” says John Tague, President, United Airlines.
“It is one of the many investments we are making in our future… We have chosen Cynthia for her keen sense of style and for her commitment to involving our employees’ important input throughout the design process.”
Rowley joins the likes of Christian Lacroix (Air France), Julien McDonald (British Airways), Richard Tyler (Delta Airlines), Gianfranco Ferre (Korean Air), Pierre Cardin (Air India) and Peter Morrissey (Qantas) to have designed uniforms for major airlines around the world.
Currently, Rowley is teamed up with Target for a house hold line called ‘Whim‘. This product line ranges from coolers, serving trays to adorable sailboat salt and pepper shakers.
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