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Chasing the Blues Away: Trovata Spring/Summer 2010


Chasing the Blues Away: Travota Spring/Summer 2010

Chasing the Blues Away: Trovata Spring/Summer 2010

Fall is winding down and winter is almost here. Three months of freezing temps, dry itchy skin, and layer upon layer of clothing is not the kind of thing I look forward to. Yes, ‘tis the season for gifts but all winter does is makes me crave spring. While the temperature outside continues to drop, visions of spring fashions have started to dance through my head. Fortunately, Cali based label Trovata’s Spring/Summer 2010 line is here to satisfy my spring cravings.

Chasing the Blues Away: Travota Spring/Summer 2010

Chasing the Blues Away: Trovata Spring/Summer 2010

Founded in 2002, Trovata was the brainchild of surfer John Whitledge and three of his college pals. The CFDA Vogue Fashion Fund Award winning brand gives a West Coast slant to East Coast prep, by way of items such as well worn blazers and chinos and classic shirtdresses. In the few short years since its inception, the brand has earned not only a CFDA Fashion Fund award and a CFDA Swarovski Perry Ellis award, but the respect and following of fashion’s inner circles. With past collaborations with Vans, Toms and Barney’s New York, Trovata is positioning itself to be one of America’s newest lifestyle brands.

Chasing the Blues Away: Travota Spring/Summer 2010

Chasing the Blues Away: Trovata Spring/Summer 2010

Trovata’s Spring/Summer 2010 women’s wear line oozes old money in young hands. The easy to wear shirtdresses, shorts and woven tops are the perfect items to pack for a weekend escape from the city. The collection still employs Trovata’s West Coast sensibility through the use of various prints including a black and white floral and tons of plaid. Each item is timeless and can easily become go to items for girls in L.A., NYC and everywhere in between.

After reviewing this collection my winter blues have melted away. My mind has moved past the cold, dreary days that are going to populate the next three months, and is filled with images of me hanging out on a boat in one of Trovata’s amazingly cool shirtdresses, perhaps one of the plaid ones. With so much great stuff on deck for spring, it is nearly impossible for me to upset at Old Man Winter.


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