Bond No.9 doesn’t miss a beat when it comes to capturing the essence of New York City. Its newest scent devoted to all things New York is named after The High Line, an elevated park, 30 feet above street level that runs from Gansevoort Street to 34th Street, that was once a freight rail structure. The tracks were recently renovated, and converted into a park with many planted with herbs and flowers.
High Line, Bond No.9’s “first railroad fragrance”, takes its cue from the flora on the actual High Line with roughly half of the plant species’ planted there are flowers that are indigenous to the area. Local elements such as purple love grass, Indian rhubarb, bergamot, red leaf rose, tulip, grape hyacinth and orange flower water are notes in the scent. Much like the park and it’s steel roots and industrial surroundings, the scent is “a fun floral in a very modern, industrial way.”
Laurice Rahme, the founder of Bond No.9 “described the unisex scent as ‘a marine floral green fragrance. . . [and stated that she] love[d] the balance between the water and the green.”
Bond No.9’s High Line will launch at Saks Fifth Avenue and at Bond No.9 Boutiqus on March 1, 2010, and then be available worldwide on April 1st. The luxurious scent doesn’t come cheap, priced at $145 for 50 ml. and $220 for 100ml., but at least you can rest assured knowing that 4% of the proceeds are being donated to the Friends of the High Line.
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