It’s no wonder why Betsey Johnson turned to Shannon Sinclair to photograph the Betsey Johnson Spring 2010 look book…and the look book before that. Shannon has an artistic eye for fashion- the more vivid, the better! Her ability to capture color and mood only magnifies the magnificent clothing that she photographs, from Betsey and beyond. Plus, she puts her own flavor in her work, whether it be lights or contrast, to offer a refreshing look to fashion photography. Other photographers would flinch at the thought of shadows in their shots, but not Shannon- she embraces the creative qualities of photography and mashes it with the fashion world, earning her a spot as a woman making history.
But how did she get behind the lens in the first place? Check out her bio:
California native, Shannon Lee Sinclair, began documenting the different bands, graffiti artists, rave and skate subcultures of the San Francisco area as a teenager. In early 1999, Shannon moved to New York City to pursue a career in fashion photography. Her experience in photographing live music, and its culture, has rooted her expression in fashion & beauty photography. Shannon currently lives in Brooklyn, NY. with her husband and young daughter.
No wonder! She’s been inspired by the wild and crazy styles of graffiti and even dipped into the colorful rave scene, giving her an edge over other photographers (who probably started by shooting countryside landscapes)! She’s grown up from the raves but still taps into the alternative expression from then, maturing her work while keeping that keen artistic quality. You know we had to get with this! She shot the sexy and risque M.I.S.S. editorial, Le Rétifisme d’Insa, for us in those INSA shoes we know you were drooling over!
Shannon gives us an exclusive look though her lens from backstage at the Zac Posen Spring 2010 show. View more from the gallery here: Shannon Sinclair for Zac Posen Spring 2010
Don’t trip though- Shannon hasn’t strayed too far from her documentarian start because she shows us another side of fashion by documenting what goes on behind-the-scenes. Check out all of her flicks from the Spring 2010 Custo Barcelona pre-show. She just attracts anything vivacious!
Will her work evolve even more? Check out her M.I.S.S. Q&A to find out!
M.I.S.S.: What woman, besides your mom or grandmother, do you find inspirational?
Genevieve Aurora Bowen
M.I.S.S.: How did you get your start?
I started shooting in high school. I would photograph friends and the local skaters and “taggers”. Then around 18, I started shooting hip-hop groups, like De La Soul, raves and DJs, for different music magazines. Then my focus turned to fashion. That’s when I decided to move to NYC.
M.I.S.S.: What’s your favorite shoot you’ve worked on or favorite subject you’ve shot?
I would have to say a shoot I did for U Magazine this year called, “Light&Shadows”.
M.I.S.S.: Who do you want to photograph and why?
Well, I like fashion. I like the fashion industry. As nasty as “it” can be, “it” challenges me and keeps my interest peeked.
You can be very artistic with fashion and that’s what I like about it.
M.I.S.S.: What part of “your process” is the most challenging and do you dislike the most?
I have a hard time not wanting a huge production. Not in the sense of being a diva, but I like things big, bold, complicated and colorful.
There are always so many elements I want to incorporate into my shoots. I tend to like edgy hair, make up, clothing and intricate sets. I am actually trying to scale back on how I shoot and what I shoot. Just try and simplify the process. I’ve been shooting men for the first time this year. It’s easier for me with guys to let the concept go and just shoot on a whim. My next shoot will be with a girl and I am going to try and take it easy. Still have a solid concept but also just go with the flow. Let the controlling part of me ease up on the whole process.
M.I.S.S.: Any advice for ladies who are just starting out in a career path similar to yours?
If you want to be in fashion make sure you’ve got thick skin!! It’s a little tougher for us ladies.
Thankfully, Shannon’s paving the way for the ladies! Even if she simplifies her work, it will still shine!
Peep Shannon Sinclair’s portfolio at shannonsinclair.com or visit her blog for more fabulous photos that aren’t featured on her site. And if want to see her in action, check out the behind-the-scenes video from her favorite shoot, Light&Shadows. You’ll definitely be seeing more of this lady!
- Eye Candy: Betsey Johnson SS10 Official Look Book by Shannon Sinclair
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- Betsey Johnson Fall 09 Collection
- Women Making History: Fashion Photographer JP Yim
- The Betsey Johnson Runway Experience