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We’ve Got Chemistry: Au79 Jewelry


Au79-- do you remember chemistry class? The line's name derives from the symbols for gold and metallics.

Au79-- do you remember chemistry class? The line's name derives from the symbols for gold and metallics.

Sexy, sneaky, snide and shallow–she’s a gold digger! Long maligned as the woman who uses her sexy appeal to hoodwink dudes with next to no defenses, the gold digger is a cultural icon who’s taken on some of the most powerful men throughout history, and lived to tell the tale while giggling all the way to the bank. We here at M.I.S.S find it somewhat upsetting that women are so often characterized as low-down and shiesty– come on, we all know dudes are just as awful, most of the time!

Don't confuse the golden shovel with anything too shady-- Au79 is for GO-GETTERS, not gold diggers!

Don't confuse the golden shovel with anything too shady-- Au79 is for GO-GETTERS, not gold diggers!

The Golden Shovel is the brand's signature symbol.

The Golden Shovel is the brand's signature symbol.

Thankfully, we are not the only ones pitching a fit. Recently launched jewelry line Au79 created their pieces to fit a woman that is an admitted opportunist “who achieves her own goals and enjoys the finer things in life… Au79 is for the go-getter not the gold-digger”. Using a golden shovel as their signature symbol, Au79 flips negative connotations into ideas of female empowerment, declaring that the shovel is “a symbol for women who work hard and get their own hands dirty to dig up what they want”. What can we say, other than to quote the wise Martin Lawrence: ” You GOOOO Girl!”

Female empowerment for the accessories set!

Female empowerment for the accessories set!

The signature logo necklace has already been worn by the likes of Lauren Conrad.

The signature logo necklace has already been worn by the likes of Lauren Conrad.

Besides an ultra-empowering inspiration, Au79–the name stems from the symbol and atomic number for gold in the periodic table of elements (remember 9th grade chemistry? me either)–is a strong collection of innovative designs that you are sure to love. Available in white, yellow or rose gold, the pieces in the Fall 09 collection, called “The Opportunist Collection”, are fast becoming celebrity favorites with stars such as Lauren Conrad and Khloe Kardashian. Creativity and practicality are ideally balanced in this collection, with items such as the Au79 Logo Necklace, consisting of a square nameplate emblazoned with Au and 79 and a cute golden shovel charm, keeping it laid back enough for everyday wear. Looking for a glitzier option though? Au79’s got you covered with innovative rings such as the two finger golden piece that features a slim, flat shovel stretched across the top. Cheeky but demure? The gilded stacked shovel rings fit the bill. And trendy yet earthy? The wrapped cord and gold flecked bracelet hits the spot. We’re feeling it!

The double finger ring is a classy yet spunky option for you bauble fiends out there.

The double finger golden shovel ring is a classy yet spunky option for you bauble fiends out there.

The wrapped bracelet is accented with gold-- go for white, rose, or

The wrapped bracelet is accented with gold-- go for white, rose, or yellow gold.

Dig a little deeper this fall and strike gold with Au79’s pieces! Trust us, you’ll look great, feel great for supporting such a positive brand, and these prices don’t break the bank either. A win win for all, right? Even for you non-gold diggers out there!

Get your Gold on this fall-- Gold Getter that is, not Gold Digger!

Get your Gold on this fall-- Gold Getter that is, not Gold Digger!


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3 Responses to “We’ve Got Chemistry: Au79 Jewelry”

  1. Ana Ana says:

    I love the golden shovel! I’m feeling the entire collection.

  2. Lorraine says:

    I love it!

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