Canadian label JUMA specializes in women’s and men’s contemporary ready-to-wear, active sportswear, and other products. Siblings Alia and Jamil Juma founded the company in Toronto in 2003 with a commitment to quality and innovation.
In a palette of greys, blues, black, and white, the Fall/Winter 2009 Collection features sleek basic pieces with an edge. Standouts are a beautiful printed silk and the drop-crotch pants that the label is so well known for.
“We didnt have an inspiration. We never work from a singular inspiration but a collective of ideas from our work and social environment. We have a certain look for a certain customer and we constantly evolve it from season to season. Our girl is looking for something sophisticated, understated, thoughtful….”
Head over to the JUMA website for the full collection!
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