John Paul Gaultier, the man who brought us some of the most innovative and haute couture craftsmanship to change the landscape of fashion design and pop culture is now bringing us *shocker* an affordable collection, courtesy of a collaboration with Target’s new design initiative, Designer Collaborations.
Following in the footsteps of previous participants Alexander McQueen and Anna Sui, Gaultier will become the third designer to join Target’s latest fashion campaign. Designer Collaborations (separate from Target’s already successful designer collections, GO: International) is a rotating series of collections designed to boost Target’s fashion profile, challenging high-end designers to create a collection inspired by one particular muse, be it music (McQueen’s collection was inspired by The Duke Spirit lead singer Liela Moss) or popular television (Anna Sui, oddly enough, was inspired by TV’s favorite NYU attendees, the cast of hit TV series Gossip Girl).
Gaultier will veer a bit from the design initiative’s strong prior pop culture influence, instead basing his collection on the strength of American women both past and future. The French enfant terrible of fashion will design a collection that not only examines the forces of style in Americana’s past, but also forcasts major trends to come. If this collection will be anything like what we’re anticipating, we can expect a wide range of both basics, All-American pieces such as suited elements, and wild trend pieces featuring the ambitious cuts and patterns that Gaultier is famous for.
We are, to say the least, intrigued! The most interesting aspect of this collection will be seeing how the man who contributed so much to the American pop culture and fashion landscape in the 80s and 90s will top his own influence– will we see a modernization of the street-wear and heavily ethnic influences he’s famous for? Perhaps elements of innerwear used as outerwear? Or, if we’re lucky, reincarnations of the infamous pointed bras that Gaultier debuted during Madonna’s Blonde Ambition tour?
You’ll have to wait until March 7th, 2010 to find out, when The exclusive John Paul Gaultier for Target collection will debut at only 250 stores nationwide, as well as on Target.com. The capsule collection will retail until April 11th only, so set your reminders for March and keep checking Target.com and M.I.S.S for updates!
[Via Womens Wear Daily]
- Jason Wu For Target
- M.I.S.S. NYFW: Anna Sui for Target Pop Up Shop
- Dominique Cohen for Target – Available Now!
- Next 2 Target Go Designers: Proenza Schouler & Patrick Robinson
- Devi Kroell for Target