Sarah L.
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M.I.S.S. PROJECT: Joyrich


Joyrich at Project Las Vegas!

Joyrich at Project Las Vegas!

What do you get when you mix high-end inspiration with ’90s trends? No, the answer is not Naomi Campbell circa the supermodel era of yesteryear. You might be surprised to learn that the answer to this question is, in fact, Joyrich’s Spring 2010 collection, which M.I.S.S. had a chance to preview in Las Vegas recently. We’ve got the scoop, and we wanted to let you peep the goods that Melrose Avenue-based Joyrich will be offering to keep you on top of your fashion game.

Classic designs never go out of style, and for Spring 2010 Joyrich has capitalized on those fab designs that have become iconic in our society, and given them a funky twist to make it all their own. You’ll find certain pieces with detailing mimicking Chanel’s “No. 5” logo (only the Joyrich versions feature numbers 3, 6, and 7).

Chanel's No. 5 design makes an appearance!

Chanel's No. 5 design makes an appearance!

Joyrich’s high-waisted floral shorts and acid-washed jackets will have you digging through your closet for your Blossom-era digs – who thought these pieces would come back into style? (Certainly not us – but hey, we’re open-minded.) For nights out, trade the flowers for Joyrich’s high-waisted leather shorts: we’d love them over a pair of crazy colorful tights. Or, rock them over black nylons and pair with Joyrich’s leopard-printed oversized cardigan, which will also match perfectly over a pair of leggings when you’re hitting brunch with your girlfriends.

90s-inspired garments are an important part of Joyrich's collection

90s-inspired garments are an important part of Joyrich's collection

The ’90s are also in full-force when it comes to Joyrich’s accessory collection: you’ll be able to find a pastel pink (yes, we said that) fanny pack with a Guess-inspired triangular nameplate. Normally, you might think a piece like this tacky, but next to the rest of the collection it looks super-stylish and, dare we say, glam? If you’re not feeling daring enough to rock a fanny pack quite yet, you’ll be more open to Joyrich’s Chanel-inspired chain-strap backpack, a black leather piece that makes a subtle statement.

Joyrich's play on Guess' signature triangular logo

Joyrich's play on Guess' signature triangular logo

With all the stud and chain detailing that’s abounding today, it’s a breath of fresh air to see some florals and animal print designs taking the spotlight. And as much as we loved bringing out our inner bad girls, we’re siked for the return of ’90s-inspired (yet, not too grungy!) pieces. For more information, check out Joyrich’s official Web site.


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