Fellow M.I.S.S. crew member CeCe Chin is the brains and guts behind footwear brand 80%20, after going out there alone way back in ’04. The name derived from her theory that we wear our favourite 20% of our wardrobe 80% of the time, thus the smallest percentage having the greatest impact. Leading to the 80%20 motto being “80% life, 20% shoes = 100% love”…wise words, no?
At the recent Project tradeshow, M.I.S.S. peeped the goods New York based label 80%20 had to offer for spring 2010. Made and designed for our shoe-pleasures, with love from CeCe of course! We are glad to see 80%20 has stuck with the labels niche roots, a fearless act that we all admire. 80%20 has stayed within the lines of being a label that is quirky, cool and wearable; one which has not turned to the flip side of becoming commercialised, and ultimately, something that we see everyday.
The signature 80%20 look of a hidden wedge has again resurfaced for this collection, but with a fresh spring update! Take for example, the cute floral heels. The new garden floral theme, along with the revamp of the classic 80%20 hidden wedge, is also used in the cut-out leather boots. The contrasting leather brown straps against the dainty floral exterior patterns, on this distinctive cut out boot, makes for one hell of a trendsetting piece. It is a very attention grabbing boot; in the best way possible! For those who have a soft spot for 80%20’s floral print, but daren’t wear the cut-out-leather-boot-wedges, opt for the floral lace ups with the added cork wedges! If the extra few inches are not needed, check out the flat floral pumps instead. Minor details for that unique touch are never forgotten at 80%20, even for the flat floral pumps which sport delicate leather laces.
For spring 2010, 80%20 has also introduced a new line of sneaker style shoes made from leather and seersucker fabrics, all with consistent folded-fabric detailing. There is more lace up court wedges, but this time in muted tones of gray, black and khaki, as well as candy coloured pinstripes. These do not scream “look at me” like the floral versions do, but are rather understated stylish pairs of footwear – perfect for those warm spring day strolls. The candy pinstriped materials – in green, pink and gray – are further used in the preppy lace up pumps, along with easy to wear slip ons.
The leather counterparts of the new sneaker style shoe collection consists of more choices in the lace up pumps, neat hi top leather sneakers, plus a peculiar shaped lace up boot. This boot features the cut out leather style, but this time on the heel bottom. Although based in the sneaker style shoe collection, it is one which has more feminine accents compared to the other selection of lace ups. The in-trend tassel featured on the ends of the shoe laces is a 80%20 touch we cannot get enough of! This, along with the use of a slimmer fitting shaped shoe all contribute to the softer, feminine touch that many seek in a piece of footwear perfect for everyday use.
Its great to know that one of M.I.S.S. Crew’s very own is doing their thang and making a success of it. What more, we love that Chin has catered for all our needs in one spring 2010 collection. Go girl go!
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