There was Twiggy in the 1960’s and Gia in the 1970’s, but the 1980’s was the birth of the Super Model. Not quite a brat pack, the late 80s – early 90s had it’s own clique of larger-than-life Super Models – the “Big 6.” There were definitely more than 6 super models back then but the main attractions that you would see in all the biggest campaigns and all of the important runway shows were: Cindy Crawford, Linda Evangelista, Christy Turlington, Claudia Schiffer, Naomi Campbell and Kate Moss*. Wherever these ladies went, cameras followed.
We still have models today but it’s not quite the same as it was back in the late ’80s – early 90s – with the exception of Gisele, no one has achieved the super star status of the “Big 6” – we’re still talking about them today! These ladies made a big impression – so much so that Stefano Pilati, designer of YSL, has chosen four of the “Big 6” for his last four ad campaigns.
For the past four seasons, “Big 6” models have graced billboards and magazines all for YSL. Kate Moss shone bright in the jersey collection while wearing oversize star shaped jewelry, while leggy Naomi Campbell was photographed standing on furniture and wearing the tallest of heels. The most memorable of the bunch (mostly because of the locale), Claudia Schiffer was photographed with the infamous Hollywood sign in the Hollywood hills, while the latest ads feature an all-black clad Christy Turlington with slicked hair.
I love the ad campaigns. They hearken to the glamour of the 80s and the familiar faces, though older, look gorgeous as ever. So, I’m left with some questions… Signore Pilati, is this a coincidence? Or, is this part of a master plan to feature all of the “Big 6” models? Are Cindy Crawford and Linda Evagelista next? I hope so! It’s refreshing to see women (not young children) selling products for women. I don’t know if this is a plan to feature the “Big 6” but if I were a betting type of gal, I’d put my money on Cindy & Linda for the next two ad campaigns.
*Kate Moss came onto the scene a bit later in the earlier 90s when she made a splash in Calvin Klein ads. Though she was not an “original” super model. Because of the longevity and breadth of her career, I’m grouping her into the older supermodel category as she pre-dates the Gisele/current day era.
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