Are you an iPhone addicted fashionista that needs to constantly stay up on the latest runway shows, the hottest new looks, and all the style related news you can possibly wrap your brain around? Then you might want to check out the iTunes app store, as more than a handful of fashion brands have jumped on the the technological bandwagon and are offering snazzy apps to satisfy your every need. Style.com’s app (the online home of Vogue) is probably the best fashion related app out there and does an excellent job of bringing the Vogue brand to the small screen. Users can visit the Vogue blog, visit an archive filled with catwalk videos and catwalk and party photos, and vote on a “Look of the Day”. The navigation is smooth and intuitive, and there’s enough content here to keep you more than busy on your next flight. Net-a-Porter, the world’s premier online luxury fashion retailer, launched an iPhone application called Net-App that allows users to browse its notoriously well-edited merchandise (featuring labels like Alexander Wang, Prada, and Phillip Lim) and actually make purchases from the comfort of your own phone. If you don’t have the funds to do some uber-expensive online shopping, you can “window” shop, read Net-a-Porter’s online fashion mag, email product pics to friends, and add items to a wish list. For the younger crowd (or the young at heart), Seventeen Magazine has a popular iPhone app that lets users to check the availability of products in the magazine at stores near them and reserve them. The app is refreshed every month and includes products chosen by that month’s celebrity cover model. And the Canadian version of Elle (one can only hope that other territorities will receive their own app) has their own app that features link to their gossip blog, a photo gallery, horoscopes, a look of the day and a shop. This is only the beginning, and it shouldn’t be long before even more magazines and labels start offering their own apps in the store.
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