Internationally famed designer Jean Charles de Castelbajac has set his sight on the ever-elusive “hipster” as the market-of-choice for his latest designs. The popular designer, who is known as much for his royal lineage as he is for his outrageous pop-art inspired clothing, is set to release a mid-priced diffusion line just in time for Spring 2010.
The collection, which will launch with a special presentation in London on September 17th and one in Paris on the 23rd, consists of every-day pieces such as jeans, T-shirts, miniskirts and light outerwear. But these basics are far from boring! JCDC made sure to infuse his diffusion line with quirky elements like neon-esque colors, fun newspaper print leggings and a Donald Duck emblazoned tunic. Prices are definitely lower than normal, but still run a bit high for the average hipster (expect items to range from $86 to $329).
JCDC is taking his marketing plan even one step further, borrowing from American Apparel Dov Charney’s business model. In an effort to reach out to his core “fashion hipster” purchasing clientele, the designer is pairing up with underground fashion-oriented magazines such as Jalouse and Dazed and Confused to launch a search for “real people” models to walk the catwalks with his wares.
One question…where do we sign up for the casting call, JCDC?! We want to walk the runways reppin’ Donald Duck!
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