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Dannijo Does Jewelry, With Attitude!


Dannijo Jewelery's core womens' collections

Dannijo Jewelery's core womens' collections

As a working professional with more style than the average suit-and-tie jerks in my office, it’s been a struggle coming up with outfits each morning that satisfy both my fashionable  compulsions and the office dress code. Most of the time I end up relying on accessories with personality (doorknockers, anyone?), so I’m always on the lookout for the latest bauble that can funkify my look. Enter the up-and-coming jewelry line Dannijo.

Based in New York, Dannijo is the brainchild of sisters Danielle and Jodi Snyder, who began making jewelry as kids when they discovered how to use their dad’s medical tools to do some fancy wire work.  Within a few years, the girls opened their own boutique and their line has been doing amazing (everyone from Mila Jovovich to TV’s Gossip Girl are fans of the designs). Combining their personal influences–Danielle loves boho and tribal themes while Jodi goes more for the old-Hollywood glam feel–has helped the girls come up with a truly unique stable of innovative designs that are timeless, yet full of personality.

Dannijo's Lost at Sea Collection

Dannijo's Lost at Sea Collection

Dannijo currently has four womens’ collections available. Lost at Sea, the first women’s line, consists of aquatic-inspired statement pieces made of mixed metals and featuring pearls, aqua aura, and other semi-precious stones (my favorite is the Mare, a beautiful necklace showcasing a breathtaking baby blue aqua aura stone wrapped in multilayered chains). The Navajo collection draws from Danielle’s love of Native American history, with standout pieces such as the Loren earrings melding traditional hammered metals with updated designs. More modern is the Cult Couture collection, which aims for a very rock-n-roll aesthetic. Punky pieces from this collection worth a peak include the layered black, silver, and pearl chains in on-trend Lenon Necklace and the malleable chain mail link Frankie Cuff. Last is the Haring Collection, inspired by designer Keith Haring. The real zinger of the collection is the Marilyn ring, an oxidized petal-shaped metallic ring with an electric-hued semi-precious stone in the center (I am in LOVE with the electric yellow and oxidized silver color combo!).

The Mens' Collection, called DJ MEN, from Dannijo

The Mens' Collection, called DJ MEN, from Dannijo

Dannijo has also released a mens’ collection – called DJ Men, the line consists of cufflinks and tie clips with attitude. If your man loves guns and cogs (random, we know, but what dude doesn’t!), this would be the perfect gift to spice up his work suit!

I think it’s safe to say that a ring or two from Dannijo will go a long way when it comes to making your work-wear stand out, so make sure to visit their website and cop a piece! Although their line ranges on the higher-end of the price scale, these baubles are original enough to be worth the price!


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