Like all good leather goods brands, BYSOG (Armenian for “handbag”) is one steeped with family tradition. Vic and Chris Vartanian were mentored from a young age on the ins and outs of the industry by their father John, founder of Manolucci Handbag Manufacturing. After working with countless independent and commercial designers, the brothers have come to appreciate the importance of design and quality. The BYSOG Bag Collection is the brothers’ first forray into the luxury market with a range of bags for women and men, with soon-to-be-released lines for babies and pets.
While the range has a variety of bags, the real show-stoppers in the collection are the clutches, with a striking highlight being the Cobra – a classic shaped clutch with a reptilian twist.
The simple Relapse Clutch – made to be cute and easy to grab and go!
And last of all the family favourite Liz Clutch – a classic staple originally designed in 1983 by the brothers’ father and uncle, that can be used folded or unfolded to allow for extra storage.
All pieces are made from an exotic sun-dried goat skin, coated with a light gloss, and come in four popping vegetable-dyed colours: Fierce Fuscia, Bitter Yello, Orange Kush, and Agua Blues. There are also two choices of hardware (brass or gun metal) and lining (Womens Lining and Black Cotton Lining), and the option to have your name branded into the leather – to give it that extra personal touch.
You can check out the full range at the BYSOG website.
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