Zevs: Liquidated Logos


Zevs: Liquidated Logos
Zevs: Liquidated Logos

French artist Zevs celebrated his first solo show last week at Art Statements Gallery in Hong Kong. Taking  infamous  haute couture logos,  such as Chanel, Louis Vuitton and  Dior, and other  equally ubiquitous ones (such as Coca-Cola and Nike)  Zevs splashes paint over them to give them that wet  paint-drip look. Zevs also “modifies” adverstisements in his appropriately titled Visual Attack series, in which numerous models are  given bloody eyes,  complete with his signature drip treatment.

Zevs: Liquidated Logos
Zevs also “modifies” adverstisements in his appropriately titled Visual Attack series…
Zevs: Liquidated Logos
Liquidated Logos runs through Sept.  30

Always a fan of making art out of urban environments, and what already exists there, kudos to Zevs for re-interpreting  the endless onslaught of consumerism into something thought provoking to look at.  There’s a safety in the advertising we’re bombarded with  everyday;  Zevs shakes us out of that comfort zone.  Liquidated Logos runs through Sept.  30.

Zevs: Liquidated Logos
Zevs in Hong Kong.

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