As promised, we’re hitting you with another installment of one of our most popular features—Women Making History!
Today, we are honoring a sister out of Brussels: Jeannette Petri—they call her Jee-Nice!—the creative force behind Anattitude Magazine.
Not familiar with the magazine? Well, we’re about to hip you!
Founded by Jeannette Petri, Anattitude Magazine has been around since 2005. The magazine is the first and only existing international Hip Hop magazine in print that represents the female side of Hip Hop culture. Intended as an antidote to the one-sided, boring, even nonexistent representation of contemporary female Hip Hop culture in the media. Anattitude presents strong independent women from around the world with a special focus on the variety of gender styles.
Anattitude has an international and diverse readership across Europe, the US and Canada—half of which is actually male! The magazine is for people who are interested in keeping Hip Hop culture alive. It is also for those who want to be inspired by a fresh points of view in design and photography. With features from international contributors from Britain to Bulgaria, Anattitude gives it’s readers information about females in Hip Hop culture, that you can’t find anywhere else!
The magazine also has some of the most on-point photography in print and is beautifully design.
While studying Fine Arts in Germany, Jeannette focused on video and photography but also started her Hip Hop career as “Jee-Nice” spinning on the wheels of steel in 2000. She brought out every 12 inch she had featuring female emcees from around the world and made the people dance.
Jee-Nice’s goal was to bring forward the forgotten history of females in Hip Hop. She began to research the history of Hip Hop in 2003 and created the reader “Here’s A Little Story That Must be Told,” along with a mix of rare cuts. The birth of Anattitude quickly followed.
Get familiar with Jee via our exclusive M.I.S.S. survey below:
A Q&A with Jee below:
What woman, besides your mom or grandmother, do you find inspirational?
A lot of women are inspirational to me every day… I mean every woman who’s doing her thing, who believes in her dreams and tries to realize them no matter how hard it is.
There are so many… from Missy E to my neighbor who is running her own chippy. Big up to all you ladies, keep on rocking!
How did you get your start?
That was very easy…I got my degree in art school as a photographer. As a Hip Hop DJ and magazine addict creating a Hip Hop fanzine featuring the ladies was the easiest thing for me to do. To combine the things I love, and yes…I felt the lack of the representation of females in every printed matter. I also felt the constriction of how you have to look like in the Hip Hop game.
All of that seemed to be so boring to me. I had to create a different image of women of Hip Hop. So I did this great photo shooting with my girls for issue #1 (www.jeannette-petri.com).
I wanted to create and show a new attitude in the Hip Hop world. I wanted to put the whole gender theme into it. But now, years later, as the publisher and producer of a (bigger) magazine its getting harder and harder.
I still love it but now it’s not only about taking dope photos or including dope interviews with dope women but it’s much more a business thing and creating survival strategies. I’m so bad in all these acquisitions of money and advertisement. I am very lucky to have art foundations believing in my work and the power of my work. Without their support there would be no Anattitude…THANKS.
What’s your favorite piece (feature story/cover/etc) that you’ve created?
I don’t have one fave. They’re ALL faves because everything in Anattitude is coming from the heart and I’m doing only what I think is important to read, to research, to know, to see. I mean all issues have been important to me and were made for different reasons.
The first issue focused on the gender theme in Hip Hop. The second issue was discovery; to find out what French Hip Hop all about. French Hip Hop is unique and totally different from the rest of European Hip Hop and also very different from the American culture. The last issue (The Old School Issue) was a big dream of mine because I’m personally a big old school fan. I’ve been digging vinyls by old school spitters for 10 years.
I’ve been researching the female side of Hip Hop history for years. But everyone knows, if you want to get deeper into it, you will find nothing in print. There is really a need for all the untold and forgotten stories to be read. It was a great challenge to seek out Sparky D, who gave up her career as an MC at the peak of her career due to drug addiction. I wrote her two emails and finally I got to her and this interview with Miss Sparky D touches me deeply. She is definitely one women who inspires me, because of her strength.
Also, famous photographer Janette Beckman…an email and five minutes later I had her response saying, Yeah lets do this. Those moments are really great.
Who do you want to work with in the future (feature/collaborate with/etc)?
More collabos with dope women, more collabos with art collectives and trying to find advertisers to survive.
I would like to travel more to find out what Hip Hop represents for different cultures, away from what we know in our European or American cultures.
Anattitude will grow bigger and deffer… so you ladies & gents out there, if you want to contribute to the one and only Hip Hop magazine, please drop us a line!
What part of your work process is the most challenging and do you dislike the most?
Like I said before, the business side of things is the most challenging part and the part I dislike the most.
Last but not least, a big shout-out to all our readers, fans and helping hands who are supporting Anattitude!!! Thank you!
Thanks YOU, Jee! Your drive and passion for Hip Hop is beyond inspiring!
We have a lot more pictures below but before you check those, be sure to bookmark the links below:
- Anattitude Magazine & Cat Fight Graffiti Jam
- M.I.S.S. TV: Behind the Scenes of the Hell Yeah Photoshoot!
- Makers: Women Who Make America
- Esther Kim Loves You
- Women Making History: Mel of BoroughBred