Resort collections are gaining more traction with each season due to their wearability and friendlier price points. Once deemed luxury and targeted at the jet setters who holiday in Belize or St. Tropez, designers are now utilizing their resort collections as a means to bridge the fall and spring seasons. This aids in keeping the showroom looking fresh while generating sales. Fashion today is faced with savvy consumers who want to look chic year round. Enter Stella McCartney’s 2010 Resort Collection, a sprightly mix of day to night wear that illustrates trend and makes a statement of style.
McCartney’s Resort 2010 collection made it’s debut on Friday night at her LA store in conjunction with a party for World Environment Day with Hollywood fashionistas like Cameron Diaz, Charlize Theron, and Liv Tyler among the revelers in the crowd. The eco-friendly designer had this to say about the line, via WWD:
“We’re all fed up with walking into shops and seeing winter clothes in the middle of summer and vice versa. This collection is more consumer-friendly. We treated resort as a series of months rather than a season, and there are various fabric weights for different times of the year.”
Anouk Lepere shines effortlessly throughout the look book. Instead of doing the typical free standing model shoot, they used an eclectic mix of prop styling; balloons, inflatable dinosaurs, bubbles, and a smiling model! Looks like there is a playful mood in the design house. The color palette this round boasts bright yellow, orange, green, and a vivid blue. Floral graphics over nautical stripe dresses flirt with her youthful/sporty approach to fashion. Sequin jackets, gold dresses, and textures ignite the edgy side of McCartney’s clothes. The sophistication comes in black, of course, with the lace jumpsuit that McCartney wore at the Met Gala being a hands down standout. The Savile-Row tuxedos cropped and cut to enhance the feminine figure are stunning, the subtle attention to the shoulders is just right. Chunky necklaces with loads of cuff bracelets compliment the tousled hair and minimal makeup. Zip up peep toe heels, yes please. Leading by example, 15 percent of the line is partially or 100 percent organic.
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