In a fashionable new installment, Reebok is paying homage to some of the most stylish cities worldwide. The footwear powerhouse has teamed up with multi-talented stylists, producers, and journalists from Munich, Hong Kong, London, Paris, and New York City to present you with the Freestyle “Bomb Pop” Collection.
Repping NYC (and the US, for that matter) is New Yorker Annette Lamothe-Ramos. Born and bred in the city that never sleeps, Lamothe-Ramos began her career as an intern at Vice Magazine, where she worked her way up to eventually become the Fashion and Market Editor at the publication, a position she still holds today. Lamothe-Ramos teamed up with London-born Matthew Frost for her shoot to show off the kicks. For inspiration, Lamothe-Ramos called upon memories from her free-spirited youth, much of which was spent in the East Village.
In addition to her position at Vice, Lamothe-Ramos deejays weekly at Lit Lounge in the East Village. To see some of her work, check out Lamothe-Ramos’ written work at Vice Magazine.
For the London Freestyle, Reebok collaborated with stylist and singer Namalee Bolle, who worked with famed club photographer Billa. The Paris version was a team effort between the sneaker brand and stylist/journalist/TV producer Nadege Winter, who opted to work with photographer Nathalie Canguilhem. For Munich’s Freestyle, the brains behind the shoe were stylist and music maven Maral Salmassi, who collaborated with photographer Gunnar Hammerle. Lastly, the Hong Kong Freestyle resulted from the efforts of Davena Mok, Director of A-Vibe, a marketing/PR/event-planning company. Mok’s photographic partner for the project was Douglas Young.
The Freestyle “Bomb Pop” retails for $75.99 and can be found at ALIFE, Michael K, Shoe Mania (NY), Pavonia (NJ), Atilon, A-1, and Norac II (Brooklyn).
- M.I.S.S. Techcessories: Incase, collete, and AnOther Magazine Collaborate on More Apple Accessories
- Nike AF1 25th Anniversary Party @ Beijing & Hong Kong
- Hello Kitty Black Wonder
- Love is Big, Love is BE@RBRICK – Designers for Charity
- M.I.S.S. Techcessories – The Mirror Watch