Classic combinations have been around for ages. Peanut butter and jelly. Romeo and Juliet. Fashion and music. The fashion and music industries have always complemented each other, as superstars in both sectors have always been willing to lend their talents to each other. Kanye West’s work with Louis Vuitton is one recent example.
Here’s a lesser-known fashion and music combo, but one you should definitely know about: Iceland-based streetwear label Nikita and Kimi Records (also Icelandic) have teamed up for a unique way to display Nikita’s clothing. Kimi Records artists Borko, Hjaltalín, Retro Stefson and Morðingjanir will lend tunes to the clothing label for videos showcasing Nikita’s Spring/Summer 2009, Fall/Winter 2009-2010, and Spring/Summer 2010 collections. To see the videos Nikita and Kimi Records have created so far (and to sample some ear candy), check out the Videos section at Nikita’s site.
By now you’re probably wondering exactly what kind of apparel you can expect from Nikita. In addition to beach-friendly babydoll and T-shirt dresses (not exactly what you were expecting from an Iceland-based brand, huh?), Nikita’s offerings also include swimsuits, board shorts, hoodies, and even cardigans, each with a funky Nikita twist. Also included under the Nikita name are outerwear (pants and jackets) and accessories, such as hats, scarves, and belts. With the brand’s paint splatter tees and graphic prints, you could easily mistake Nikita’s origins for the streets of Southern California.
Nikita’s site also includes a special section dubbed Nikita Selekzion, a collection of tops and bottoms more appropriate for club-hopping than wading on the beach. Amongst the Selekzion you’ll find printed skirts and leggings, as well as bubble-hem dresses and form-fitting tees. We mean it when we say Nikita has something for everyone!
To keep up with Nikita and see what kinda tunes the label’s got coming up, make sure you bookmark Nikita’s official Web site, where you can see all of Nikita’s pieces and peep the label’s blog. To see a list of online retailers offering Nikita pieces, you can see a full list of online dealers at Nikita’s Web site. You can also view Nikita’s dealers and distributors by country.
For those of you tweeting, start following the Nikita Twitter! If you’re wondering about the songs sampled in Nikita’s videos, check out the Kimi Records Web site. And one last site to note: all music used in the vids will be available through Gogoyoko, so make sure you add it to your Favorites folder!
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