This week’s picks are inspired by the cosmetics giant, Max Factor, which recently announced the company is going to start phasing out its line of American products in 2010 due to the changing economic times, and to focus on other more lucrative Proctor and Gamble brands. However, Max Factor will continue to be sold globally.
The historical relevance of Max Factor spans back to an early cosmetics industry dominated by the Elizabeth Ardens and Helena Rubensteins. Max Factor was able to carve his niche in the business by creating camera ready makeup for Hollywood movie actresses like Jean Harlow and Bette Davis. His international acclaim came from his ability to transform the everyday woman into a Hollywood Glamazon, and with endorsements by some of Hollywood’s greatest names such as Rita Hayworth and Marilyn Monroe, he quickly gained success with his line of drugstore beauty products, and the rest is history. This week’s picks: Max Factored – Get These MF Picks Before they are Going, Going, Gone, pay homage to a bygone economy and era, and to the one man who made Hollywood glamour our own: Max Factor.
PICK 1: Max Factor Vivid Impact Lipcolor in Ms. Right Now – $8.97
Ms. Right Now is the prefect blue red, and so the “it” color for Fall/Winter 2009. Its creamy formula glides on easily and is smooth in consistency, and is a real steal for only $8.97!!
TIP: Wear during the day with LIGHT makeup, (LIGHT means VERY LITTLE or NO eye shadow/liner/mascara on the eyes, no heavy foundation, powders, blushes/bronzers on the skin). Heavy makeup with red lipstick during the day looks dated, so for a modern look, think sheer hints of color on the skin complemented by creamy red lipstick, like Grace Kelly; clean, simple, and classy.
PICK 2: Max Factor Vivid Impact Lipcolor in Hipster – $8.97
I had to write about Hipster because I ABSOLUTELY LOVE its deep, purply-red shade. Gothic, grunge, emo, chola, whatever you want to call it, it is a moody color that will bring out the tortured artist/hipster/gansta in those that dare to wear, and is definitely guaranteed to draw a lot of attention.
PICK 3: Max Factor Moody Mint Vivid Impact Eyeshadow Duo – $7.99
Speaking of moody, I especially like the Moody Mint Eyeshadow Duo because its foam tip smudge applicator makes it easy to blend, apply, and layer. You also get two great and very workable shades of green for less than $4.00, which is totally a good deal in my opinion.
TIP: Using dark green shadow is a great new take on the smokey eye. Pair with black liner, lots of mascara, and a red lipstick like Ms. Right Now, and you’ll have that perfect neo-retro eighties look down pat! So haute!!
PICK 4: Max Factor Lash Perfection Waterproof Volume Couture Mascara in Rich Black – $7.99
Max Factor’s Lash Perfection Volume Couture Mascara was chosen as the official mascara of Milan Fashion Week. That marketing statement means very little to me, but what does mean a lot to me is that this WATERPROOF mascara really volumizies and separates lashes without clumping, and that is a super valuable asset, particularly important during the summer months, and for my favorite things, such as a long night of dancing!
Cost: $4.99 – $9.99
Accessibility and Where to Buy: Drugstores until supplies run out in 2010
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