M.I.S.S. was invited to spend some intimate time last week with designer Rachel Roy to preview and discuss her latest venture, Rachel Rachel Roy, a diffusion line for Macy’s that will be debuting this August. We sat down with a small and carefully picked group of influential bloggers to talk to Rachel about her inspiration for the new collection that will feature contemporary sportswear, footwear, accessories and handbags, and she was just about one of the sweetest and nicest people I’ve ever met. She really took the time to talk to all of us about what we do as bloggers and in our free time, and what our interests are, and was very open about herself as well.
This diffusion line is a bit of a departure from the beautiful dresses that Rachel Roy is best known for but as she walked through her favorite pieces from the line, we got to know that she continues to use some of her favorite trademarks with this collection, so that her particular aesthetic was not lost, allowing a larger audience of women to own their own piece of Rachel Roy. In particular, she continued to be inspired by bold prints, draping and fabric manipulation, off the shoulder silhouettes, trenches, short sleeved jackets, and a harmonious fusion of femininity and toughness which you can see to great effect in her accessories, footwear, and handbags. The collection will hit Macy’s stores in August, with prices ranging from $59 to $299.
Read on to, check out some preview pictures of the line, from the launch party the following day, as well as video for the ad campaign, featuring Karen, super sweet and stylin’ blogger of Where Did You Get That? who joined us for our session with Rachel.
- Rachel Roy Interview & Rachel Rachel Roy Event at Macy’s
- Beauty Tips and Secrets From Fashion Designer Rachel Roy
- Introducing The Rachel Roy Beauty: Eye Palette
- Devi Kroell for Target
- Miroir: Rachel Rachel Roy SS2010 Short Film