Diesel recently celebrated the launch for it’s new fragrance Only The Brave in New York City and Miami, with an art expo by design firm The KDU. Extremely talented artists from around the world created works that interpreted their meaning of bravery in a myriad of forms from intricate illustrations, to photographs, and the solid form.
This new fragrance was named after Diesel founder Renzo Rosso’s identically named Italian holding company and his charitable foundation, and the bottle is modeled after his fist. As far as the fragrance goes, it is said to bravely play with opposites, starting with a note of leather, but lightened with lemon and broken with dry woody cedar notes and amber. The ad campaign features hip hop favorite Common, and launched with a creative multimedia microsite, Is Brave, that evokes the aspects of bravery in your mind, heart and nerves.
But more about the art! There were works featured by Chuck Anderson, Matt W. Moore, Lynnette Astaire, Si Scott, Nigel Dennis, Sandra Chi, Ronald Wimberly, Rochambeau, Jared Ryder, Justin Maller, Holly Bynoe, Janbakon Robson, and Edgar Gonzalez to name a few, and I tried my best to capture the artist and country of origin of every artist, but the party was so crowded I couldn’t always get to it.
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