The power of scent is a strong one. Scents can trigger memories, beckon emotions, or become the marker that you tie to a certain place or moment. The power of scent is something fragrance company Bond No. 9 understands fully well, and Saks.com provides an exclusive video where president and founder Laurice Rahmé shares that understanding as well as a peek at the full range of perfumes inspired by 35 New York neighborhoods.
M.I.S.S. has taken note of the recent Bond No. 9 releases of “Brooklyn” and “Astor Place” which came out in March and this month respectively. Like “Brooklyn” and “Astor Place,” fragrances such as “Wall Street,” “Little Italy,” and “Chinatown” embody the vibe of the neighborhood by using particular notes and equally representative flacons.
Rahmé has a love for New York that shows through her enthusiasm for the variety of classic and modern scents Bond No. 9 has to offer. With the collection, Rahmé points out that people from Minneapolis to Dallas can experience New York everyday, and finding the right scent simply depends on “choosing the one that makes you dream.” Watch “The New York Story” Bond No.9 video on Saks.com.
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