“What is G?” That’s the question at the center of Gatorade’s re-branding. To launch the new look of the brand, Gatorade posed that question to leading athletes including Michael Jordan, Tiger Woods, Jackie Joyner-Kersee, Candace Parker, and Billie Jean King. The video is inspiring and the group of people Gatorade has put together is top notch.
The only thing that’s changed is the branding, fortunately the flavors are the same. Whenever I’m really thirsty and need to stay hydrated I reach for the Fruit Punch Gatorade (it did start out as “thirst aid”).
View the full version of the “What is G?” video below:
- Thirst Quenchers
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