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Gatorade Asks: What is G?


Gatorade campaign: What is G?

Gatorade campaign: What is G?


“What is G?” That’s the question at the center of Gatorade’s re-branding. To launch the new look of the brand, Gatorade posed that question to leading athletes including Michael Jordan, Tiger Woods, Jackie Joyner-Kersee, Candace Parker, and Billie Jean King. The video is inspiring and the group of people Gatorade has put together is top notch.

Gatorade campaign: What is G?

Gatorade campaign: What is G?


The only thing that’s changed is the branding, fortunately the flavors are the same. Whenever I’m really thirsty and need to stay hydrated I reach for the Fruit Punch Gatorade (it did start out as “thirst aid”).

View the full version of the “What is G?” video below:



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