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Women Making History: Jenny of Yours Truly Brand


Women Making History

Women Making History

Jenny Your Truly Brand

Jenny Your Truly Brand

We’ve been posting about Yours Truly Brand since the first line hit stores in October 2007. We’re always more that excited to back brands up from the beginning that are run by passionate and hardworking ladies that are in it for the right reasons.

Today’s feature is Jenny Musitano of Yours Truly Brand, a Brooklyn based clothing line for those who aren’t into wearing mainstream BS. The clothing reflects this attitude and promotes truth, confidence, and street culture. Yours Truly Brand is a small independent company striving to bring quality and uniqueness to the streets. It’s a label that should be rocked with confidence and love cause it’s that real.

Below is a look at the Yours Truly’s Summer ’08 Line Party

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Yours Truly

Yours Truly[/caption]

More on this hardworking lady and her brand after the jump, including a peek at some ’09 product! Jump!

Yours Truly Everywhere

Yours Truly Everywhere

The Yours Truly Brand being repped in all forms—tank, hoodie, tee! More styles to come in ’09!

Read on for the preview…but first, let’s get a little more familiar with Jenny!

Yours Truly Survey

Yours Truly Survey

Yours Truly

Yours Truly

Jenny’s pretty blue pit, Louie!

Yours Truly Girls

Yours Truly Girls

Is that Mae/ILL P in the back?! Jenny runs with a good crew of ladies…

Let’s get into some Q&A with Miss Jenny:

1.  What woman, besides your mom or grandmother, do you find inspirational?

I like women who are successful, self-made, happy and just good people.

2.  How did you get your start?

I always knew I was going to be an entrepreneur when I was young. It was either going to be … club owner, retail store, or clothing line … I threw my first Hiphop show at this spot I was managing in May 2002 in Boston, then in June I did my first party @ Karma Club on Lansdowne called “The Alliance.” It was dope with breakbeats, hiphop, dnb, and an open mic. I threw a weekly pool party & brunch called “B. Easy” in the Summer of 2003 and did several other one offs @ other locations. After college I moved to NYC. I organized a very sketchy Afterhours on Ludlow (LES) for a few months (whole other story). It was me running the entire shit, even down to buying the beer at a discount beer spot. I had to get out of there. I was living in the attic and taking showers at Crunch gym. I went back to doing corporate promotions, then started a staffing/talent agency booking models and dancers while taking the freelance and odd jobs as well. I eventually got sick of that and started a clothing line, which always was the top thing I wanted to do. So basically, I think you gotta try a lot of stuff until you find your true passion or whatever.

3.  What’s your favorite piece that you’ve created?
I can’t answer this question cuz after looking at something for so long it like turns into something different in my opinion and I’m just ready for the next piece.
4.  If you could design an item for anyone, dead or alive, who would it be and why?
Probably one of my closest friends cuz it would be fun and I want to give them something that’s them and that they love.
5.  What part of your process is the most challenging and do you dislike the most?
It’s hard to find good people to work with and I’m always looking ; )
I don’t like the pressures and stress, but that comes with owning a biz I guess.

Thanks Jenny! Great insight to your world!

Gold Mind Crew

Gold Mind Crew

A look at Yours Truly Unruly Summer ’08 & store launch party!

Take a Look

Take a Look

Below, Jenny gives us a preview of what she’s hitting us with for ’09!

Circles

Circles

Summer

Summer

Summer 09

Summer 09

Those are some HOTT pieces! They should be hitting stores in April 2009.

We’ll end this feature here with an announcement from Jenny:

I run every aspect of Yours Truly Brand. I’m going to continue growing the brand slowly, while building a strong team and network. I am currently looking for interns to help in all aspects of running a clothing brand. Interested can email: info@yourstrulybrand.com.

Word up! Great opportunity! Get on it, Ladies! And shop the YTB goods here: yourstrulybrand.bigcartel.com.

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One Response to “Women Making History: Jenny of Yours Truly Brand”

  1. Vanessa says:

    Yo Jenny,
    those videos definitely brought back memories of the party last summer even though I showed up late so didn’t make it in the video LOL. You have a good business mind and a exceptional fashion sense . Its awesome that someone on the same page as me moved into the building and decided to open a kick ass store. I wonder what you will do next best of luck with the yours truly brand.

    yours truly ,

    vanessa

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