A couple of weeks ago I braved the dreadful traffic out of Orange County to make it to the Los Angeles premiere of Thomas Campell’s new Super 16mm surf film THE PRESENT presented by Nike Sportswear as part of the Cinema Tuesdays series, curated by Flux at The Montalbán Theater in Hollywood. The screening was presented in association with ANP Quarterly and the very awesome BL!SSS Magazine.
Of all the Cinema Tuesday’s events I’ve attended, this one by far brought in the biggest crowd. Being that I’m not a surfer myself, I had no idea what to expect from the screening. Luckily, I ran into a friend who filled me in on how much the surf/skate industry was anticipating the release of this film. After seeing the film, I understand why!
THE PRESENT is a colorful and and artistic exploration of the beautiful environment surfers play in everyday. Throw in a funny skit and some exotic overseas travels and you end up with a classic surf film narrative. All of this happens to the backdrop of a timeless, down-tempo soundtrack that has been a hallmark of Campbell’s other works. According to Campbell, The Present’s basic premise is, “Taking a view into our lives as surfers on this planet, and showing that this moment—in our surfing lives right now—is a gift.”
Whether you surf, skate, or just wish you did (that would be me :-)) THE PRESENT is a film worth seeing.
The Nike Sportswear Cinema Tuesday series has not dissappointed this year. I am looking forward to what’s up next month. For more info on the upcoming schedule check out Nikesportwear.com or film curators Flux.net . Remember tickets are FREE, but an RSVP is a must!
Also, don’t forget to check out the retail store at The Montalbán for all your Nike Sportswear shopping needs.
Store hours are:
Wednesday & Thursday 11am-9pm
Friday & Saturday 11am-10pm
Read the full story to see more photos.
Cover art done by artist James Jean whose work you’ll remember from the Prada Spring/Summer 08 collection and ad campaign.
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