Freddie Rojas has spent his entire life in the fashion industry, from his childhood to his Rojas clothing line and boutique. He knows every aspect of the business from marketing, design, pattern making and production – and it shows in collection after collection. Each season, he creates clothing for men and women that is wearable and effortlessly stylish. He works with and develops new textiles, designs flattering and unique silhouettes and is always ahead of the trends. For Spring/Summer 2009, his inspiration for the collection is Blossom, think floral prints, bustiers, mini-skirts and button-up tops that are longer in the back. Freddie manages to take a fictional teenager’s innocent look and give it a sexy modern spin that leaves me wanting every piece! I especially love the pearl necklace/ties – so cute! The color palatte is black, light blue, violet and mustard yellow with white as the unifying color. All of the pieces coordinate with each other and are perfect for day, night, work and play.
Here about the inspiration for the collection and how the pieces can be worn together from Freddie himself:
To see more photos and 1 very special sneak peak picture from the Fall collection, read the full story!
- Rojas Southwest Summer 2012 Revamped Vintage Levi’s Collection
- POOL FW12: Rojas
- Pool SS13: Rojas
- Rojas on Karmaloop TV
- M.I.S.S. POOL TRADESHOW: Rojas