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Sneak Peek: Levi’s Helps DKNY Celebrate 20 Years

Levi’s helps DKNY Celebrate 20 Years.

Levi’s helps DKNY Celebrate 20 Years.

Donna Karan launched DKNY 20 years ago, and it all started with a pair of jeans.  To celebrate it’s 20th Anniversary, DKNY has teamed up Levi‘s to create 3 new styles:  a wide leg, skinny jean and boyfriend style. Patti Cohen, the executive vice president of global marketing and communications at Donna Karan International stated, “For our 20th birthday we wanted to celebrate this milestone with a unique American icon.”  Each style is available in different washes including white, black, dark and light blue.   The new collection will hit shelves in the next few weeks at Neiman Marcus, Bloomingdale’s, Lord & Taylor and Macy’s and retail for $225.  I think this collaboration makes perfect sense – two iconic American brands working together to create an iconic American closet staple – the perfect pair of jeans.  I’m looking forward to seeing these in person and I hope DKNY was able to tweak the fit a bit since Levi’s tend to fit a bit awkwardly.  Knowing DK, she surely put her personal touch on it.


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