In 1948 PUMA was born. Today, 60 years later, the sport lifestyle brand known for fusing the influences of sports, lifestyle and fashion celebrates in style with a series of consumer events from free concerts, shopping events and birthday parties across the country. Beginning December 1st through December 11th, PUMA will host a series of free concerts, shopping events and parties all across the country. With music ingrained into the PUMA brand since 1948, it’s no surprise that PUMA would celebrate their 60th birthday with some of today’s top artists across all facets of the music scene. PUMA will present Happy Birthday PUMA Concerts in New York City, Los Angeles, Chicago and San Francisco. Tickets for each concert can be picked up at PUMA Concept Stores in these cities beginning NOW!
As part of this free concert series, PUMA presents:
Chester French, The Knux, Charles Hamilton and Jus Ske at the Music Hall of Williamsburg in New York City on December 1st
Plain White T’s with DJ Adam 12 at the Roxy in Los Angeles on December 8
Steve Aoki with special guest Lady Gaga at the Great American Music Hall in San Francisco on December 9th
The Bravery at Metro in Chicago on December 10th
The birthday celebrations don’t stop there! There are parties in New York, Los Angeles, Atlanta, Washington DC and San Francisco and shopping events in Boston, Washington DC, Las Vegas, Austin, San Diego, Houston, Miami, Santa Clara, King of Prussia, Orlando and Short Hills (NJ). To learn more and rsvp for these events go to the Puma Birthday Site.
As part of PUMA’s 60th birthday, PUMA will launch a footwear, apparel, and accessories collection called the “I Am 60” Decades Collection, inspired by iconic PUMA styles from the 1940’s through to the 1990’s. The collection consists of three mini-collections, each representing two decades: the 1940s-50s, the 1960s-70s and the 1980s-90s. Each decade features accessories, footwear and apparel inspired by classic PUMA styles and silhouettes from that era.
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