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Mama Clothing F/W 08: “Mi Vida Loca”

I had the recent pleasure of getting together with Mama and her “locas” to shoot the lookbook for her Holiday collection. Taking it back to a theme she visited in the early days of Mama, her collection entitled “Mi Vida Loca” takes inspiration from classic, west coast Americana style of the lives of L.A. Chola’s depicted in the movie “Mi Vida Loca”. The collection takes us from the Zoot Suit Riots of the 1940’s, to the low rider culture of today.  I always love the research Gabriella puts into her collections. Paying close attention to detail in making sure her collections are true to the theme that inspires her. From the silhouettes of her pieces (can you say Derbay jacket!) to the artists she worked with, Gabriella never disappoints in taking you on a journey and telling a story as if she lived it herself. These are all qualities that come out in her collection every season and I look forward to whats to come! It’s always a pleasure to be the stylist to this star. Welcome to the West Siiiiiiiide!

See the more from the look book after the jump!

There’s something in this collection for everyone:  the tomboy, the heart-breaker, the school girl and the dreamer. “Mi Vida Loca” includes t-shirts, fleece tops and jackets, flannel shirts, overalls, cashmere sweaters, outerwear and jewelry and can be found at fine street wear boutiques and online. See the entire lookbook here. Read about all those involoved here. And see behind the scenes shots from OHW here.

Art Direction, Gabriella Davi-Khorasanee
Photo, Amanda Lopez (
Styling, Liz Baca (
Hair, Kim Mejia (
Makeup, Jenni Tay (

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16 Responses to “Mama Clothing F/W 08: “Mi Vida Loca””

  1. Best collection to date! The apparel & the photos look amazing!

  2. TKC says:

    Mama, this is truely inspiring. This is just a great showcase of how far you’ve come with your work. i am just floored right now…
    I just checked out your lookbook, and the music just ties everything into a piece of art Mama!!
    -Proud Fan :)

  3. Tupac's Wifey says:

    MAMA you came so hard on this lookbook. LOVESSSSS IT!!!! Is it in stores in the bay area yet? Also, what store in the bay area has the WHOLE collection? Please let me know ASAP.

  4. Amonee says:

    Love Love Love!!! I already bought the Rosary shirt from Karmaloop and it looks like I will be getting that always a lady crew neck your rocking. Great Job Girl!!!

  5. cammille says:

    Love the lookbook, MAMA always delivers for the ladies!

  6. Amber says:

    This is a beautiful photo shoot and collection. I adore it all, a job well done! I will continue to keep an eye out for MAMA. Great post.

  7. Camila says:

    I needa cop that “Always A Lady” Shirt. Mad props!!! I really would also like to know where in the Bay Area I could go to purchase items from this collection

  8. M.Editrix M.Editrix says:

    This MAMA collection is sooooooooo hot! I love it!! Everything turned out perfect. The hair, the make-up, the styling, the shoot…and the tees, god damn!!! 😉

  9. ladylexx ladylexx says:

    I agree with Michelle—everything looks perfect! You all did an amazing job! The shots floored me! The hair the make-up, the stylin’, the art direction—all flawless!

    Love the one of Reina lighting the candle!

    I’m beyond proud to know you all!

  10. Nina Parks says:

    I love it! Every year Mama just gets doper and doper. I’m inspired. Big ups to Miss Lopez

  11. Christina says:

    beautiful pictures!

  12. ASHLEY COON says:

    i really want to but that necklace do u still sell it?

  13. ASHLEY COON says:

    la vida loca??

  14. Gabriella GDK says:

    Hi Ashley,
    I only made a few pieces and I’m sold out – sorry!

  15. malinda says:

    I love it! Where can I buy the plaid shirts?

  16. Reanna Adriatico says:

    Hey! Love your design.. Wer can i buy? im from Philippines. :) Thanks.


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