2009 will mark the 60th Anniversary of the much loved PRO-Keds brand, which as recently as 2005, under the direction of Damon Dash, had really stepped away from the simple and classic look of this 70’s NYC cult classic basketball sneaker. Recently acquired by the Stride-Rite Corporation, PRO-Keds is excited to get back to the brand’s roots, by largely focusing on the iconic styles from their archive.
Earlier this week, I was invited to check out the haps on this endeavor, and was pleased to see a solid, clean, and affordable collection of sneakers that should appeal to consumers who favor the lightweight classic style of an old-school canvas sneaker. The throwback has not been tossed so far into the past that we should expect to see the same old sneakers my father wore, as PRO-Keds promise to bring some positive changes to the product line, including upgraded materials, quality and design. In addition, they will be launching special edition collections in honor of the upcoming 60th Anniversary, with new product lines hitting premium stores starting in November of this year.
The first products we will start seeing in stores will be the Royal, which comes in a high and low top model and while holding a silhouette similar to sneakers we have become quite used to seeing across dozens of brands, features their distinctive red and blue power stripe adjacent to the toe. The Royal will initially be introduced in the classic canvas in basic black, white and navy retailing for $45, as well as black and white perforated and patent leathers, retailing at $60 and available in sizes 4 – 14 (aka, womens 5.5 – gargantuan). In late February 2009, we will start to see the seasonal color collection of the Royal hit stores, including purple, royal blue, orange, carolina blue, gold, red, and green, retailing for $45.
I was assured that there are some products in the pipeline made specifically for women, but until I find out more information, we’ll just have to stick with the styles that are made to be unisex.
For more info, check out the PRO-Keds website, and check out my showroom flicks after the jump.
Royal Hi -canvas
Royal Hi – Perforated Leather
Royal Hi – Purple Canvas
Royal Lo and Hi – Seasonal Canvas Colors
On the left, the Royal Nubuck collection – only available in men’s sizes 7 and up retailing for $65, and to the right, the Patent leather option of the Royal Hi.
Modern improvements made to the insole of the sneaker for increased comfort.
This is the Court King collection, well-known for it’s distinctive toe-cap. These launches this year as well, but will only be available for men in size 7 and up, and retails for $70.
These Royal Masters which come in a low and mid, will be released in suede and leather editions, from men’s size 7 and up, and will retail at $70 for the low suedes, and $75 for the Mid suedes and leathers.
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