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My Two Cents: Miss Dior Chérie Ad by Sofia Coppola

A few months back we let you know about some rumors swirling around about the possibility of Sofia Coppola directing a commercial for the Miss Dior Chérie fragrance. Tonight, as I was watching TV, I was taken by surprise by a swirl of whimsy and color, a young girl in Paris, riding a bicycle one moment, colorful balloons in hand at another moment, and grasping an oversize Miss Dior Chérie bottle. The commercial was over too soon, I could have watched it over and over. Sofia Coppola manages to hone her feminine aesthetic and vision while still maintaining that “It Girl” cool edge and not coming off as too saccharine. The music in the background is none other than French “It Girl” icon Brigitte Bardot signing “Moi, Je Joue” and “Miss Dior” is Maryna Linchuk.  I also especially love what they’ve done with the typeface – it’s a ribbon that twists and turns to spell out – Dior – so simple and cute.  There aren’t any videos of the commercial online yet, but as soon as there is, I will update the post.  In the mean time, check out photos from the ad campaign as seen in fashion magazines and hear Brigitte Bardot’s “Moi, Je Joue.”

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3 Responses to “My Two Cents: Miss Dior Chérie Ad by Sofia Coppola”

  1. Elias says:

    I l
    ove it!

  2. Dolux says:


    Sorry for my english but I’d like to know who make the pink dress on the picture where “Miss Dior” is front Sophia Coppola (not with the balloon and not on the bicycle – on the first and the fifth pic) ?

    Who make this dress ? and where can I find it ?

    Thanks for your help.

  3. Gabriella GDK says:

    I don’t know for sure but since it’s a Dior ad I would assume they would use Dior clothing? You may want to contact them directly.


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