A few months back we let you know about some rumors swirling around about the possibility of Sofia Coppola directing a commercial for the Miss Dior Chérie fragrance. Tonight, as I was watching TV, I was taken by surprise by a swirl of whimsy and color, a young girl in Paris, riding a bicycle one moment, colorful balloons in hand at another moment, and grasping an oversize Miss Dior Chérie bottle. The commercial was over too soon, I could have watched it over and over. Sofia Coppola manages to hone her feminine aesthetic and vision while still maintaining that “It Girl” cool edge and not coming off as too saccharine. The music in the background is none other than French “It Girl” icon Brigitte Bardot signing “Moi, Je Joue” and “Miss Dior” is Maryna Linchuk. I also especially love what they’ve done with the typeface - it’s a ribbon that twists and turns to spell out - Dior - so simple and cute. There aren’t any videos of the commercial online yet, but as soon as there is, I will update the post. In the mean time, check out photos from the ad campaign as seen in fashion magazines and hear Brigitte Bardot’s “Moi, Je Joue.”
Images & Info
I l
ove it!