This past July we reported that Rihanna was to be the face of the Gucci x UNICEF campaign for 2008. Since 2005, the luxury brand Gucci has been partnering with UNICEF to raise funds and awareness. The collection entitled the “White Tattoo Heart Collection” features graphics inspired by old school tattoos’ as well as Rhianna’s cluster of start tattoos on the back of her neck. The collection dropped this week at a star studded event at the NYC flagship store and is currently available on-line. Not all styles are available for immediate shipment but pre-orders on those styles are being taken. 25% of your purchase will go to support UNICEF programs for orphans and children affected with AIDS/HIV in Africa. You have until January 31st to make a purchase that will benefit this worthy cause.
See the entire collection and more video after the jump!
Behind the scenes:
- Rihanna As The Face of Gucci’s UNICEF Ad Campaign
- M.I.S.S. Techcessories: BRRR! Gucci’s Luxury iPad Cases
- LBC 11/7: Rhythms for Hope
- Gucci x iPod – Tokyo Only
- BAPE x Kreayshawn T-Shirt